what is cro?
CRO (Conversion rate optimisation)
maximises your website's potential for drawing in customers
save on your marketing budget & increase marketing profitability
CRO PROCESS
NOT JUST A BUTTON COLOUR TEST, YOU WANT REAL IMPACTFUL INSIGHTS
qualitative data - user stories, web tracking tools
quantitative analysis - marketing analytics, data patterns and anomalies
about
with a strong analytical background and passion for human-computer design, Shantelle uses a data-led approach to growth optimisationBy using a customer-focused lens, she deep dives to really understand what users need and how they interact. Seasoned with data, development and design experience, she really gets into the mind of users behind the screen to focus on real key frictionsWorking with data scientists and developers, she also knows how to prepare tests for measuring deeper insightsShantelle's experience in business, start-up and corporate equips her with a multi-faceted grip on client objectives.
UX CONVERSION SERVICES
customer research | optimisation | experimentation
cro services are often reserved for big brands with big budgets, as a fairly new concept to digital marketing, there aren't many people equipped with the research methodologies needed for impactful optimisations.
small biz
i need to build or improve my website & MAKE MORE $
gtm/ga4 setup
heuristic audits
website reporting
medium biz
i need to know about my customers & MAKE MORE $
gtm/ga4 analysis
cro set up
cro audits
big biz
i want make a lot more $ from my website
customer insights
ab testing
cro development
why we need cro? by oodie founder, david fogarty
"Shantelle's a powerhouse of intelligence, always diving into new skills with infectious enthusiasm... natural curiosity and autonomy are a breath of fresh air, turning any challenge into an opportunity..."
gabe, ex-head of seo independent consultant
"Her website design and eye for detail is truly unparalleled! Not only is she naturally great at strategizing and thinking through different concepts to proceed in the best ways, but she really understands how to back her decisions with data..."
lyn, digital marketing lead instructor
"Her gifted interpersonal skills enabled her to communicate with both the business and engineering departments. Shantelle had a massive input in the development of the business, gaining some of our biggest clients Kraft Heinz and Nestle..."
anthony, ceo ocheng ai